Episode 17 – Customer loyalty at what cost
There’s a huge number of loyalty schemes available promising businesses to grow their customer base. How effective are these schemes? Can discounting ever work to grow a business? Some Groupon horror stories and more in this episode. If you’ve ever used a loyalty scheme please get in touch and share your experience.
With Steve Cranston of Lilac Films (@lilacfilms), Stuart Walton of Conspicuous CBM (@conspicuousCBM) Staffordshire’s leading referral marketing expert and Mark Smethurst (@timetofloatUK) of Time to Float.