Episode 17 – Customer loyalty at what cost?

Episode 17 – Customer loyalty at what cost

There’s a huge number of loyalty schemes available promising businesses to grow their customer base. How effective are these schemes? Can discounting ever work to grow a business? Some Groupon horror stories and more in this episode. If you’ve ever used a loyalty scheme please get in touch and share your experience.

With Steve Cranston of Lilac Films (@lilacfilms), Stuart Walton of Conspicuous CBM (@conspicuousCBM) Staffordshire’s leading referral marketing expert and┬áMark Smethurst (@timetofloatUK) of Time to Float.

Steve Cranston
Twitter: @lilacfilms

Stuart Walton
Twitter: @ConspicuousCBM

Mark Smethurst
Twitter: @TimetoFloatUK