Episode 20 – You’re charging how much?!?
Pricing strategy can be tricky but how can you avoid falling into the trap of being the cheapest rather than being chosen for your skills and expertise. We look at the problems poor pricing can cause to your industry and offer advice on things to consider if you’re reviewing your costings.
With Steve Cranston of Lilac Films (@lilacfilms), Stuart Walton of Conspicuous CBM (@conspicuousCBM) and special Guest Eddie Wright from the Federation of Small Businesses.