Content that builds trust, wins business and drives growth for MSPs and ERP providers.
Technology is complex, but your message shouldn't be. Lilac Howell helps MSPs and ERP providers turn technical expertise into compelling human stories that build trust and drive results. Our appoach has earned the confidence of industry leaders.
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Great technology doesn't sell itself
Your prospects don't want a feature list. They want confidence. They want to understand your people. They want proof that you can solve their problems. That's where strategic video and photography make the difference.
Our content has been shown to deliver
Higher new business conversion for MSPs using our strategic content and case studies.
Increased tender success when using our media, compared with relying on written content alone.
People remember 10% of what they read, and 80% of what they see and hear. Your customers don't just need information. They need memorable communication.
Guiding customers through change
When AirIT underwent a major rebrand, success depended on bringing their customers along for the journey. Rather than simply announcing a new logo, we worked with their C-Suite and marketing team to translate complex organisational change into clear, reassuring messaging that customers could easily understand.
The result was a launch campaign that explained not just what was changing, but why it mattered, helping customers embrace the transition with confidence.
Building scalable learning products
We've worked with Sales Meddic to create three comprehensive learning platforms alongside a range of promotional campaigns that introduced their methodology to the wider MSP community.
By combining engaging educational content with strong promotional storytelling, we've helped transform specialist knowledge into scalable digital products that continue generating recurring revenue.
Customer stories that win business
Technology buyers trust other customers more than any sales presentation. For Optimum, we developed a compelling case study featuring Dr Martens, showcasing how their ERP solution transformed point-of-sale operations.
Every case study begins with understanding the people, the challenge and the outcome before the camera even starts rolling. That preparation allows genuine conversations that resonate with future prospects and support the sales process.
Communicating a new direction
As one of the UK's largest IT providers, Charterhouse needed to communicate its evolving vision while attracting the right talent.
Working closely with their leadership team, we structured messaging that balanced recruitment with customer confidence, creating a launch film that reflected the business's ambitions while remaining authentic and people-focused.
Let's build content that delivers results
Whether you're planning your next event, launching a product, creating customer stories, developing training programmes or building a long-term content strategy, we'd love to help.
Let's discuss how human-led storytelling can help your business attract more customers, retain existing ones and accelerate growth.
Book a content strategy session