At Lilac Howell, we help businesses harness the power of video. Whether you want to create high-quality content on your smartphone or step up to professional filmmaking, our training courses give your team the skills and confidence to deliver engaging, shareable media.
Smartphone Video Training
Our full-day Smartphone Video Training course teaches business owners and teams how to film, edit and distribute professional-quality content using nothing more than a smartphone.
Ideal for groups of up to 12, the course is both team building and part of continuous professional development. By the end of the day, your team will be creating sharp, engaging videos that work across social platforms and internal communication
What’s Included
• Planning & Storytelling – structure ideas and engage your audience effectively
• Filming Skills – framing, lighting and techniques for professional-looking shots
• On-Camera Confidence – practical media training to present with impact
• Hands-On Practice – guided filming exercises using your own smartphone
• Editing & Sharing – create polished content in Adobe Rush and learn the basics of live streaming
For teams ready to move beyond smartphones, our bespoke filmmaking courses provide in-depth training with DSLR cameras, editing software and visual effects. Courses run from 1 to 5 days and are tailored to your business objectives.
Participants gain:
• Confidence with professional kit, lighting, and sound
• Skills in editing with Adobe Premiere Pro and After Effects
• Personalised video recordings of the training for later review
• Workbooks tailored specifically to your team
Why Video Matters for Business
• Video posts generate 1200% more shares than text and images combined.
• Audiences retain 95% of a message when watching video versus 10% when reading text
• 93% of businesses say video has helped them win new customers via social media
We’ve trained over 200 SMEs and large organisations, empowering teams to produce content that builds trust, engages audiences, and drives results.
